Austin is hardly a city that needs any introduction. Ranked as the top city to live in America for the past 3 years in a row, it’s no longer a secret. The capital of Texas, Austin has long been known as a hotbed of arts and culture. More recently the food scene has been making Austin world known, and it’s also become a major hub for technology, startups and innovation (dubbed “Silicon Hills”). All it was missing was BATL Axe Throwing, who was recently mentioned in The New York Times.
We’re thrilled to have a location in Austin, bringing axe throwing to the masses. We opened in major shopping hub The Linc, and austin.eater.comrecently featured us on their blog:
“BATL will serve alcoholic drinks like beer, wine, coolers, and cider. It will also offer a menu of food options from a local restaurant, which hasn’t been named yet but will include items like pizza and burgers. BATL Axe Throwing will have coaches on-site to walk guests through the axe-throwing process, and per a representative, bar staff will monitor consumption to ensure a safe and fun environment.”
Wondering what we’re all about? Look no further.
BATL AXE THROWING
It’s been 14 years since BATL Axe Throwing brought urban axe throwing to the masses, using the axe as a tool to bring people together. Back in 2006, a group of friends were bored at a cottage outside of Toronto and decided to throw an axe at a stump. Little did they know that this innocent way to pass the time would soon evolve into the creation of a worldwide sport.
Upon returning home to Toronto, BATL Axe Throwing founder and CEO Matt Wilson decided to set up a target in his backyard and invite some friends over to show them just how cathartic throwing a sharp axe into wood could be. A point system was created, and soon enough a group of 8 friends would meet every week and engage in some friendly competition. 8 friends quickly grew to 16, and 16 quickly grew to 32. Before he knew it, Matt was hosting 2 full leagues of a total of 60+ per night in his backyard, not including all the spectators that would stop by to catch a glimpse of our exciting new sport. Before long, we had to move our operations indoors – which led to opening 10 locations across Canada between 2015-2018. That was just the beginning.
AXE THROWING EXPANSION INTO THE US
In 2017, BATL Axe Throwing stepped across the border to open our very first location in the United States. We partnered with Throw Nashville to bring BATL Axe Throwing’s brand of urban axe throwing to Music City, and that would mark the beginning of our US growth. Shortly after, we teamed forces with Thunderbolt Axe Throwing to bring BATL’s brand of urban axe throwing to the Chicago Masses. It instantly caught on in the windy city, and BATL Chicago has been a driving force in the community or Irving Park ever since. In 2018, we opened the doors to BATL Novi, bringing axe throwing to metro Detroit.
BATL Scottsdale is open to the public, bringing axe throwing to the Valley of the Sun. The Phoenix greater area now has the ability to experience the unique thrill provided by axe throwing, and we’re excited to begin to grow the sport. After that, we opened up shop in the Lone Star state, making Houston Heights our first BATL Axe Throwing location in Texas. At the start of 2020, BATL Axe Throwing joined forces with Axe Club of America, opening up 3 new venues in North Carolina – bringing our total to 10 venues across North America! Now, we’re ready to bring the fun to Austin – and we’re just getting started, with more US locations planned in the next year.
WHAT TO EXPECT AT BATL AUSTIN
Free Axe Throwing: Just like every other BATL Axe Throwing location, BATL Austin will be giving the area a taste of axe throwing leading up to our opening. Keep your eyes peeled for an announcement for our open house, giving you the perfect opportunity to learn how to throw an axe with friends & family for free!
League Play: It’s no secret that the foundations of BATL Axe Throwing start with our axe throwing leagues. Thousands strong we show the power of being good to each other, using the axe as a tool to build community inspired by our backyard roots. BATL Austin will be no exception. Our axe throwing leagues run for 8 weeks, completely under the guidance of our resident axe gurus. Each season consists of round-robin style tournament play, where you’ll throw 28 games against other people in the league, culminating in a top 16 double elimination playoff on week 8. Our leagues are suitable for people of all skill levels, with staff on hand at all times ready to give you tips and tricks to make sure that you’re hitting the bullseye. League play falls under the National Axe Throwing Federation (NATF) umbrella, the world’s foremost governing body of the sport of axe throwing (of which BATL Axe Throwing is a founding member). Being part of the NATF also gives you access to the most advanced statistic tracking in the sport of urban axe throwing.
Walk-In Axe Throwing Sessions (BATL Casual): If you’re looking for a casual way to get involved with the sport of axe throwing, all BATL Axe Throwing venues offer public walk-in sessions (no reservations required) every weekend. It’s the perfect way to test the water when it comes to axe throwing, with little commitment. Our expert coaches are on hand to guide you the whole way, so whether you’re new to the sport or looking to hone in on your skill BATL Axe Throwing Austin has you covered.
Private Axe Throwing Event Booking (BATL Premium): BATL Austin will offer premium private axe throwing bookings for groups of 5 and up lasting for 1.5 hours. You can be sure that you’ll get the experience that BATL Axe Throwing has become famous for: the best one on one instruction from our skilled and friendly staff members, followed by a round-robin style tournament and single elimination playoff – all orchestrated by our staff, leaving you with nothing to do but throw axes and enjoy the company of your guests. These parties are perfectly suited to any adult gatherings (bachelor/bachelorette parties, corporate team building, adult birthdays, etc) and many BATL Axe Throwing locations offer complete bar and food services, which means even less planning for you.
Stay tuned for our open house and grand opening announcements, and get ready to experience BATL Austin!